PR – New Year, New Features!

New Year, New Features!

CHARLOTTESVILLE, VA (January 2013) – It’s a New Year and Ivy Publications is eager to connect our readers and advertisers in a new way.

Ivy Publications produces a wide range of lifestyle magazines serving the Charlottesville-Albemarle area, including monthly parenting magazine CharlottesvilleFamily, the quarterly Charlottesville Welcome Book for tourists and newcomers, destination wedding planner The Charlottesville Welcome Book Wedding Directory, and local shopping guide Locally Charlottesville.

The popular digital editions for each of these publications are already designed for easy access from smartphones and tablets. Now, advertisers can add exciting interactive content to their digital ads, inviting on-the-go readers to explore their businesses even more. Photo slideshows, video, audio and even maps can be added to any Ivy Publications digital ad for a low cost.

This addition to our services comes as a response to advertiser requests, high readership of our exisiting online editions and a recent University of Connecticut study, demonstrating that interactive ads generate stronger engagement, message involvement and attitude toward the advertisements than static ads. Digital add-ons require no more than a click of the mouse for readers to develop more familiarity with community businesses, leading to trusting and mutually beneficial relationships.

Samples of these media-rich experiences, sure to better connect readers with the services they need, are available online at our digital publishing partner’s website, CatStonePress.com

For more information: Ivy Publications at 434-984-4713.

From Ivy Publications, publishers of: Locally Charlottesville, a Charlottesville guide to shopping, local dining and arts; CharlottesvilleFamily, a monthly parenting magazine with a calendar of Charlottesville festivals and events plus stories on education, health and family fun; the Charlottesville Welcome Book, a guide to attractions like Monticello, vineyards, University of Virginia and sports as well as a relocation handbook; and the Charlottesville Welcome Book Wedding Directory, a multimedia planning tool of wedding venues, cakes, favors and more for planning the perfect Charlottesville wedding.